Our Services

Jewelry Sales:

American Jewelry SalesAt American Jewelry Co., our goal is to provide the best customer service possible, by simply treating our customers the way we would like to be treated ourselves. We offer a wide selection of jewelry for sale and our highly-trained sales representatives are always available to walk you through making the right choice for you based on style, available jewelry, and budget. From watches, diamonds, colored stones, and our many represented brands - you are sure to find the perfect piece.

Custom Jewelry Repairs:

American Jewelry's Laser WelderAmerican Jewelry Co. has expert jewelers on site for repairs, watch batteries, casting, and custom design jewelry. Our jewelers are highly trained professionals with experience in stone setting, ring sizing, rhodium plating, and goldsmith work. Our shop is equipped with state of the art laser welding technology that allows us to do jobs that other jewelers cannot.

We have all the equipment necessary including 3-D Cad Cam Technology to carve and cast any ring that can be imagined or drawn. Most of our custom piece starts as nothing more than an idea or dream from a customer and then we bring that dream to life in the form of the perfectly designed piece of fine jewelry. Have an engagement ring you cannot find a band to match up? Come in to American Jewelry Co. and we can make you a band that will match perfectly. We can even build a ring around a stone you may have or parts from an heirloom item, not a problem for the professionals at American Jewelry Co.


Do I need a Professional Jewelry Appraisal?

Jose using the microscopeOn the purchase of new jewelry, you can assure coverage for replacement in case of loss or theft. Also in the view of continuing inflation, it is a good idea to have ALL your jewelry appraised every two or three years. If you are unsure if an item is worthy of an appraisal American Jewelry Co. will be glad to examine the item and make a recommendation.

Appraisal fees are calculated by the piece if you have only one item or a fair hourly rate for multiple items. It is common practice for the need to leave the item with the appraiser, and the more intricate the jewelry the more time may be needed.

Where Does the Value come from?

Jose at his work benchThere is several type of appraisal that will determine the value placed on the item. American Jewelry Co. most commonly offers an Estimated Retail Replacement Value. The market is constantly changing so these numbers can fluctuate depending upon current jewelry market conditions.

Remember that the most reliable appraisal is an opinion based on knowledge gained through education and special training, backed up by technical equipment and reinforced by experience. It is also important to understand there can be honest variations between appraisals.

Watch Battery Replacement

Watch Battery Replacement StationAt American Jewelry Co. we change thousands of watch batteries in a year. The staff at American Jewelry Co. is trained in changing watch batteries of all kinds. Brands such as Movado, Swiss Army, and Tag Hauer are often difficult to find someone to change the battery, but we can change them all here on site usually while you wait. We also offer service in watch repair, and Rolex servicing. We can service a Rolex usually in about 1 week by our certified Rolex technician, compared to nearly three months if sent back to Rolex. We hope you will make American Jewelry Co. your first stop for watch batteries of all brands and service of fine watches.

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